http://www.casteprojects.com Caste Wed, 24 Oct 2012 12:29:00 +0000 http://www.casteprojects.com en http://casteprojects.com/HOYNE-BREWING-VOLTAGE-VIDEO http://casteprojects.com/following/casteprojects.com/HOYNE-BREWING-VOLTAGE-VIDEO Wed, 24 Oct 2012 12:29:00 +0000 Caste 4315843 Hoyne Brewing - Voltage: the making of a beer. Directed by: Caleb Beyers at Caste Projects Produced by: Caste Projects and Vidyn DOP: Erik Zaremba at Vidyn Art Direction & Effects: Caste Projects Editor: Caste Projects Starring: Tommy Devereaux Sean Hoyne Shane Devereaux Responsibilities; - Concept/Screenplay - Production - Direction - Post-Production Learn more at The Hoyne Brewing Co. Website . Hoyne Brewing - Voltage: the making of a beer. Directed by: Caleb Beyers at Caste Projects Produced by: Caste Projects and Vidyn DOP: Erik Zaremba at Vidyn Art... http://casteprojects.com/RIFFLANDIA-MAGAZINE http://casteprojects.com/following/casteprojects.com/RIFFLANDIA-MAGAZINE Wed, 19 Sep 2012 18:32:13 +0000 Caste 4112547 <img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_frontcovers_5.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_frontcovers_5_o.jpg" data-mid="21978746" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_toc.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_toc_o.jpg" data-mid="21591931" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_schedule.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_schedule_o.jpg" data-mid="21586053" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_flaminglips_3.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_flaminglips_3_o.jpg" data-mid="21978856" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_flaminglips2_4.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_flaminglips2_4_o.jpg" data-mid="21978870" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_reggiewatts.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_reggiewatts_o.jpg" data-mid="21586051" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_cakeantlers.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_cakeantlers_o.jpg" data-mid="21591928" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_trust_8.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_trust_8_o.jpg" data-mid="21591933" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_winlandia.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_winlandia_o.jpg" data-mid="21591935" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_wbc.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_wbc_o.jpg" data-mid="21591941" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_fashion.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_fashion_o.jpg" data-mid="21586037" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_whatwelost.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_whatwelost_o.jpg" data-mid="21586058" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_o.jpg" data-mid="21586832" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_fortuneteller.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_fortuneteller_o.jpg" data-mid="21586830" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_passport.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_passport_o.jpg" data-mid="21586835" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_backcovers.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4112547/rifflandia_magazine_backcovers_o.jpg" data-mid="21586035" border="0" align="left"/> Rifflandia's front-line marketing tool is a beautifully printed, perfect bound, 120 page magazine/festival guide featuring festival info, band biographies/ interviews, local lore, essays, anecdotes, and all kinds of other festival-related information. 20,000 copies of the magazine were printed for the 2012 festival, and distributed throughout Victoria, and across the Vancouver Island, Vancouver, and Seattle areas. Caste handled Creative Direction for the magazine, alongside editor Chris Long, who wrangled content from a team of music writers. In addition to contributing photography, illustrations, custom typography, and a formal but flexible grid structure for the layout, Caste created a cut-out "festival passport" and "fortune teller" (designed to pick shows for the user to attend and/or predict the outcomes of attending particular shows), as unique interactive elements within the magazine. The magazine was printed by Rhino Print Solutions in Vancouver, using 4-colour process with a solid Pantone (in 4 colorways) and cold-foil stamped cover. Responsibilities: - Creative Direction - Layout & Graphic Design - Illustration - Photography Rifflandia's front-line marketing tool is a beautifully printed, perfect bound, 120 page magazine/festival guide featuring festival info, band biographies/... http://casteprojects.com/RIFFLANDIA-FESTIVAL-2012-IDENTITY http://casteprojects.com/following/casteprojects.com/RIFFLANDIA-FESTIVAL-2012-IDENTITY Wed, 19 Sep 2012 15:07:18 +0000 Caste 4107134 <img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_poster.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_poster_o.jpg" data-mid="21552117" caption="The official poster of Rifflandia 2012." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_performance2.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_performance2_o.jpg" data-mid="21552116" caption="&lt;i&gt;Cake&lt;/i&gt; plays the main stage at Royal Athletic Park. Photo by &lt;a href=&quot;http://www.jonlake.ca&quot;&gt; Jon Lake.&lt;/a&gt;" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_flags.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_flags_o.jpg" data-mid="21552083" caption="Variations on the RIfflandia flag, featuring the roman numeral &quot;V&quot;" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_diorama.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_diorama_o.jpg" data-mid="21552076" caption="A cardboard diorama of Rifflandia, created for the street-facing window of the festival headquarters." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_electionsign.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_electionsign_o.jpg" data-mid="21552080" caption="One of the many festival promo campaign signs, modeled after political campaign signs. Distributed free to festival fans and supporters." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_campaignposters.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_campaignposters_o.jpg" data-mid="21552072" caption="A sampling of the many campaign signs created for the festival. Physical versions of the signs were planted on key street-side locations around the city." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace1.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace1_o.jpg" data-mid="21552089" caption="Logo wall at the festival headquarters." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace3.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace3_o.jpg" data-mid="21552091" caption="Jeff McAllister of &lt;a href=&quot;http://wearemosaic.ca&quot;&gt;Mosaic&lt;/a&gt; parties at the festival magazine launch party." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace2.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace2_o.jpg" data-mid="21552090" caption="The campaign wall and ping pong table at the festival headquarters." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace4.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hqspace4_o.jpg" data-mid="21552094" caption="Rifflandians at the festival magazine launch party." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_magazine.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_magazine_o.jpg" data-mid="21552103" caption="The Rifflandia magazine with cutout passport and fortune-teller." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_magazine_foil.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_magazine_foil_o.jpg" data-mid="21552098" caption="The cold-foil stamped coat-of-arms on the festival cover." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_passport_17.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_passport_17_o.jpg" data-mid="21555245" caption="The Rifflandia passport, cut out of the festival magazine." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_fortuneteller.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_fortuneteller_o.jpg" data-mid="21552084" caption="The Rifflandia fortune-teller, cut out of the festival magazine." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_coatofarms.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_coatofarms_o.jpg" data-mid="21552074" caption="Rifflandia merch featuring the hand-drawn coat-of-arms we created for the festival." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hats.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hats_o.jpg" data-mid="21552087" caption="Rifflandia 5-panel logo caps." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hoodie.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_hoodie_o.jpg" data-mid="21552088" caption="Rifflandia coat-of-arms zip hoodies." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_lineup_tshirt.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_lineup_tshirt_o.jpg" data-mid="21552096" caption="The official Rifflandia line-up tee." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_wristband.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_wristband_o.jpg" data-mid="21552122" caption="Custom woven cloth wristband." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_wristbands_overhead_24.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_wristbands_overhead_24_o.jpg" data-mid="21555247" caption="The full suite of woven-cloth wristbands." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_vickers.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_vickers_o.jpg" data-mid="21552121" caption="Rifflandia merch, featuring an image of &lt;a href=&quot;http://www.youtube.com/user/RifflandiaTV&quot;&gt;RifflandiaTV&lt;/a&gt; host Chris Vickers' face." border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_goolden.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_goolden_o.jpg" data-mid="21552085" caption="&lt;i&gt;The Antlers&lt;/i&gt; play at Alix Goolden Hall. Photo by &lt;a href=&quot;http://jinsleyphoto.com&quot;&gt; Jordan Insley.&lt;/a&gt;" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_sscrowd.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_sscrowd_o.jpg" data-mid="21552119" caption="The crowd in front of the side stage at Royal Athletic Park. Photo by &lt;a href=&quot;http://www.jonlake.ca&quot;&gt; Jon Lake.&lt;/a&gt;" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_performance1.jpg" width="670" height="448" width_o="1140" height_o="763" src_o="http://payload90.cargocollective.com/1/2/81919/4107134/rifflandia_performance1_o.jpg" data-mid="21552111" caption="&lt;i&gt;The Flaming Lips&lt;/i&gt; blast confetti and lasers into the crowd at Royal Athletic Park. Photo by &lt;a href=&quot;http://www.kericoles.com&quot;&gt; Keri Coles.&lt;/a&gt;" border="0" align="left"/> Rifflandia is one of the largest and most vibrant music and arts festivals in Victoria, BC. The 4-day event features the music of over 100 artists spread across 10 venues (including a large outdoor venue with a 15,000 person capacity) as well as a strong visual-arts component, and support from dozens of local businesses. In just its fifth year, Rifflandia has become a cornerstone of Victoria's cultural scene. Caste joined the Rifflandia team in 2012 to continue the tradition of rebranding the festival every year, in order to keep the overall identity of the event as relevant as its featured musicians and artists. Work on the festival included an incredibly wide range of tasks, from designing a custom typemark, to posters, merchandise, a street-level campaign, art-direction for the festival website and RifflandiaTV, and design of the festival's front-line marketing piece: a 120-page perfect bound magazine/programme. Working on Rifflandia was incredibly intense and collaborative, as it brought together focused effort from dozens of volunteers and contributors. Caste's design and art-direction work on the festival received accolades from local and national media, and helped to make 2012 the festival's most successful year to date. Responsibilities: - Identity Design - Promo Campaign Development & Design - Art Direction - Graphic Design - Custom Typography - Illustration - Photography Rifflandia is one of the largest and most vibrant music and arts festivals in Victoria, BC. The 4-day event features the music of over 100 artists spread across... http://casteprojects.com/BIG-WHEEL-BURGER-IDENTITY http://casteprojects.com/following/casteprojects.com/BIG-WHEEL-BURGER-IDENTITY Mon, 30 Jul 2012 20:54:20 +0000 Caste 3839273 <img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bigwheeldetail.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bigwheeldetail_o.jpg" data-mid="20003121" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bizcard.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bizcard_o.jpg" data-mid="20003124" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bizcard_detail.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bizcard_detail_o.jpg" data-mid="20003123" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bellissima.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bellissima_o.jpg" data-mid="20003116" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bigmcneil.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_bigmcneil_o.jpg" data-mid="20003118" border="0" align="left"/>}<img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_pigwheel.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_pigwheel_o.jpg" data-mid="20003140" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_theZ.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_theZ_o.jpg" data-mid="20003142" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_vacca.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_vacca_o.jpg" data-mid="20003145" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_drinkcup.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_drinkcup_o.jpg" data-mid="20003127" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_foodbag.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_foodbag_o.jpg" data-mid="20003128" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_fullmeal.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_fullmeal_o.jpg" data-mid="20003130" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_menucard.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_menucard_o.jpg" data-mid="20003134" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_3dcards.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_3dcards_o.jpg" data-mid="20003112" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_napkin.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload76.cargocollective.com/1/2/81919/3839273/bigwheel_napkin_o.jpg" data-mid="20003138" border="0" align="left"/> Big Wheel Burger's founders wanted to create an identity that was as carefully conceived, and as classically inspired as their food. With a menu built around pared-down "American Style" hamburgers and the requisite additional dishes (perfect fast-food fries, real milkshakes, floats, chop chop salad, etc.), made with top-quality local ingredients, finding just the right references around which to build the identity was a challenge. By drawing on mid-century-modern cartooning styles, and a hand-treated version of the seminal Akzidenz Grotesk typeface, Caste built an identity that is both simple and efficient as well as playful and diverse. Using the classic character-driven identity formula, Caste created a suite of printed identity materials (including 3D cards for kids meals, illustrated versions of the restaurant's founders, and extensive environmental graphics) that reflect the ongoing adventures of the playful, inquisitive, and always hungry Big Wheel character. Caste's work with Big Wheel Burger, is ongoing. Responsibilities: - Branding - Graphic Design - Custom Typography - Illustration - Photography - Print production Big Wheel Burger's founders wanted to create an identity that was as carefully conceived, and as classically inspired as their food. With a menu built around... http://casteprojects.com/HABIT-COFFEE-BRANDING-IDENTITY http://casteprojects.com/following/casteprojects.com/HABIT-COFFEE-BRANDING-IDENTITY Thu, 05 Apr 2012 16:05:11 +0000 Caste 1732215 <img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_guinnessfeet.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_guinnessfeet_o.jpg" data-mid="8526001" caption="Poster Graphic" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_treefort.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_treefort_o.jpg" data-mid="8526004" caption="T-Shirt Graphic" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_beanbag.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_beanbag_o.jpg" data-mid="8518578" caption="Whole Bean Bag Stamp" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_brand_stampcards1.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_brand_stampcards1_o.jpg" data-mid="8518581" caption="Frequent Customer Stamp Cards" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_brand_stampcards2.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_brand_stampcards2_o.jpg" data-mid="8518584" caption="Frequent Customer Stamp Cards" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_latenite.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_latenite_o.jpg" data-mid="8518585" caption="Late-Nite Announcement Flyer" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_sketchcard.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_sketchcard_o.jpg" data-mid="8518586" caption="2-for-1 Promo Flyer (front)" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_2for1card.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_2for1card_o.jpg" data-mid="8518577" caption="2-for-1 Promo Flyer (back)" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_bird.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_bird_o.jpg" data-mid="8530639" caption="T-Shirt Graphic" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_beardsley.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_beardsley_o.jpg" data-mid="21118338" caption="T-Shirt Graphic" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_blockletters.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_blockletters_o.jpg" data-mid="21118340" caption="T-Shirt Graphic" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1732215/habit_hotwheels.jpg" width="670" height="470" width_o="1140" height_o="800" src_o="http://payload.cargocollective.com/1/2/81919/1732215/habit_hotwheels_o.jpg" data-mid="21118344" caption="T-Shirt Graphic" border="0" align="left"/> In advance of opening its first location, Habit Coffee approached caste to help develop a comprehensive visual identity. To reflect the community-oriented, craft-focused approach to their business (the cafés employ entirely manual equipment, brewing exclusively artisan roasted beans), graphics, typography, and materials were kept deliberately low-fi. To attract a diverse, forward thinking crowd, typography and imagery varies greatly, but each element is infused with a tongue-in-cheek playfulness, and a whimsical reverence for coffee's connection to contemporary culture. Caste's work with Habit Coffee is ongoing. In advance of opening its first location, Habit Coffee approached caste to help develop a comprehensive visual identity. To reflect the community-oriented,... http://casteprojects.com/HABIT-COFFEE-INTERIOR-CHINATOWN http://casteprojects.com/following/casteprojects.com/HABIT-COFFEE-INTERIOR-CHINATOWN Thu, 05 Apr 2012 16:05:07 +0000 Caste 1166767 <img src="http://payload.cargocollective.com/1/2/81919/1166767/.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/_o.jpg" data-mid="5622007" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166767/-3.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/-3_o.jpg" data-mid="5621969" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166767/-1.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/-1_o.jpg" data-mid="5621966" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166767/-4.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/-4_o.jpg" data-mid="5621970" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166767/-5.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/-5_o.jpg" data-mid="5621971" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166767/-2.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166767/-2_o.jpg" data-mid="5621968" border="0" align="left"/>{image6} Caste worked closely with the founder of Habit Coffee to design the interior of its first location, situated in a 100+ year old building on the fringe of Canada's oldest Chinatown, in Victoria BC. The building's original and intensely worn brick wall and fir flooring were re-exposed in order to compliment the clean, open plan for the space. Custom seating was designed and organized to encourage customer interaction and foster a space for active community dialogue. Responsibilities: - Floorplan - Lighting - Materials and Finishes - Seating and table design - Bar design - Mural graphics - Signage Caste worked closely with the founder of Habit Coffee to design the interior of its first location, situated in a 100+ year old building on the fringe of Canada's... http://casteprojects.com/DREW-WILLIAM-F-W-2009-VIDEO http://casteprojects.com/following/casteprojects.com/DREW-WILLIAM-F-W-2009-VIDEO Thu, 05 Apr 2012 16:05:06 +0000 Caste 1166956 To support and reinforce the newly implemented Drew William brand, Caste produced and directed the Fall/Winter 2009 collection video. The video was exhibited at Vancouver Fashion Week 2009. Responsiblities: - Concept - Direction - Production - Animation - Cinematography To support and reinforce the newly implemented Drew William brand, Caste produced and directed the Fall/Winter 2009 collection video. The video was exhibited at... http://casteprojects.com/DREW-WILLIAM-IDENTITY http://casteprojects.com/following/casteprojects.com/DREW-WILLIAM-IDENTITY Thu, 05 Apr 2012 16:05:05 +0000 Caste 1166919 <img src="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam4.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam4_o.jpg" data-mid="5622459" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam_o.jpg" data-mid="5622456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam2.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam2_o.jpg" data-mid="5622457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam3.jpg" width="670" height="470" width_o="800" height_o="562" src_o="http://payload.cargocollective.com/1/2/81919/1166919/01_drewwilliam3_o.jpg" data-mid="5622458" border="0" align="left"/> Drew William, Vancouver fashion designer and former assistant of Henrik Vibskov launched his eponymous line in 2009. Caste worked with Drew William to develop a comprehensive brand identity, and coordinate the launch of the line at Vancouver fashion week 2009. Graphic and photography were developed for various applications: print, video, environmental, and online media. Responsibilities: - Art Direction - Design - Photography - Video direction - Site-specific installtion - Web Design Drew William, Vancouver fashion designer and former assistant of Henrik Vibskov launched his eponymous line in 2009. Caste worked with Drew William to develop a... http://casteprojects.com/PF-FLYERS-ART-AND-SOLE-09 http://casteprojects.com/following/casteprojects.com/PF-FLYERS-ART-AND-SOLE-09 Thu, 05 Apr 2012 16:05:04 +0000 Caste 1166330 <img src="http://payload.cargocollective.com/1/2/81919/1166330/01_pf.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166330/01_pf_o.jpg" data-mid="5619091" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166330/01_pf2.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166330/01_pf2_o.jpg" data-mid="5619096" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166330/01_pf1.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166330/01_pf1_o.jpg" data-mid="5619094" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166330/01_pf3.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166330/01_pf3_o.jpg" data-mid="5619098" border="0" align="left"/> In conjunction with Vancouver streetwear boutique, El Kartel, and heritage shoe brand, PF Flyers, Caste curated a group of artists to handle a pair of PF Flyers shoes. The results of artists' efforts were documented, and compiled in a 80 page, offset printed publication. The publication was distributed at an exhibition of the shoes in Vancouver, and through PF Flyers retailers across Canada. Responsibilities: - Creative Direction - Project Branding - Curation - Photography - Design & Layout - Print Production In conjunction with Vancouver streetwear boutique, El Kartel, and heritage shoe brand, PF Flyers, Caste curated a group of artists to handle a pair of PF Flyers... http://casteprojects.com/CITIZEN-BOUTIQUE-IDENTITY http://casteprojects.com/following/casteprojects.com/CITIZEN-BOUTIQUE-IDENTITY Thu, 05 Apr 2012 16:05:04 +0000 Caste 1166121 <img src="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen1.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen1_o.jpg" data-mid="5617278" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen2.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen2_o.jpg" data-mid="5617279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen3.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen3_o.jpg" data-mid="5617281" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen4.jpg" width="670" height="470" width_o="854" height_o="600" src_o="http://payload.cargocollective.com/1/2/81919/1166121/01_citizen4_o.jpg" data-mid="5617616" border="0" align="left"/> This visual identity for Citizen, a menswear boutique in Victoria, BC was developed to reflect the ideals behind the boutique itself: a commitment to servicing the sartorial needs of the modern man in a traditional manner, with a playful and contemporary twist. Responsibilities: - Branding - Graphic Design - Copywriting - Print production This visual identity for Citizen, a menswear boutique in Victoria, BC was developed to reflect the ideals behind the boutique itself: a commitment to servicing...